After this look at how we make character judgments, readers will never look at people — including themselves — the same way again. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress and Nobel Prize winners, authors Matt Kohut and John Neffinger demystify the process we use to size each other up. It turns out that we judge each other primarily on two critical criteria: strength and warmth. The authors explain the inner workings of each, the tension that makes it so hard to project both at once, and the successful strategies that the most admired among us use to win respect and affection.
John Neffinger and Matthew Kohut
Hudson Street Press
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