Corporate Social Responsibility (CSR) and team building are two critical aspects of a company’s success. Team building focuses on enhancing collaboration and communication, but integrating CSR into that activity can strengthen the team and generate a positive impact on society long after the team-building exercise is done.
Best Corporate Events has more than 20 CSR team-building events, including a Mini Golf Build and Food Donation program where teams design and construct a mini golf course using canned and boxed food items. After a competitive golf tournament, the teams deconstruct their creations and donate the food items to local food banks.
“Incorporating CSR into team-building events not only raises awareness for local nonprofits like ours, it makes a huge impact on employees and the community,” says United Food Bank’s Community Engagement Manager Melissa Nelson. “Doing good feels good. It’s a win-win for everyone.”
Looking for ways to build strong teams and impact change?
Invest in teams. Team-building activities enhance employee engagement, and when an organization incorporates CSR, the results become bigger than the event.
Show your heart. Companies shouldn’t be afraid to show heart. When they embrace CSR, they help their employees facilitate connections, integrate work with life and ensure a sense of equality with their co-workers. Unifying teams by creating a common sense of purpose builds a strong culture of intention and commitment.
Make it part of something bigger. Some employees spend all day in the office, full-time or several days per week. Others may work remotely and spend the majority of their days isolated at home. Pulling the team together for a CSR team-building event puts an exclamation point on the organization’s effort to build something bigger than themselves.
Creating an event with a purpose, one that gives something back to an individual or community, is meaningful and memorable. Creating an opportunity for employees to experience emotions and a sense of purpose builds loyalty and strong teams.
Phil Valentine is a facilitator for Best Corporate Events, North America’s largest in-person team-building and virtual event company.
