RealAge for Better Health

by Mike Hunter

Blue Cross Blue Shield of Arizona (BCBSAZ), the state’s largest locally based healthcare insurer, and Sharecare, the digital health company that helps people manage all their health in one place, have formed a strategic partnership to empower every Arizonan, regardless of insurance coverage, to improve their holistic health and well-being. Additionally, this deal provides exclusivity to BCBSAZ as the only Arizona-based health plan to offer the Sharecare platform to members or commercial customer groups.

Founded by Jeff Arnold and Dr. Mehmet Oz, Sharecare helps people better understand their health and get timely and actionable steps to improve it. Starting with the proprietary, scientifically validated RealAge test — which calculates the actual age of the user’s body based on lifestyle factors and key indicators for health risks — Sharecare enables people to go from assessment to action, and connect to the personalized information, evidence-based programs, benefits, community resources and health services they need to live their best lives.

As part of the new partnership kicking off in 2020, any Arizonan can download Sharecare to learn their RealAge, earn green days and follow a personalized, evidence-based journey to better health. Additionally, Arizonans who are BCBSAZ members will have enhanced services through Sharecare, including access to claims data; custom challenges and incentive fulfillment; and additional tools and information, including best-in-class lifestyle coaching.

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