Platform 18; courtesy of Barter & Shake
In an era when dining out is as much about the experience as the food, innovative bars are stepping up to deliver unforgettable moments. Consumers have a lasting shift toward an experiential mindset and, while they may not be spending less, they are becoming more intentional about their spending. In fact, according to recent research, 72% of diners want more experiential dining options. Barter & Shake’s establishments — Platform 18, Grey Hen Rx and UnderTow — are prime examples of how bars can captivate and retain guests by creating standout experiences. As consumers shift toward an experiential mindset, these venues lead the charge, proving that a night out can be much more than just a few cocktails.
Interactive Dining Experiences
Interactive dining is all about engaging guests in the culinary process, making them part of the action. Whether it’s teppanyaki grills where chefs entertain with knife skills and flaming onion volcanoes or fondue restaurants where guests dip and cook their own meals, the key is involvement. Century Grand pushes this concept further, blending interaction with narrative. For instance, Platform 18 invites patrons to embark on a 90-minute journey in a 1920s Pullman-inspired train car. Guests don’t just drink; they participate in an historical narrative, enhancing their connection to the venue. This interactive approach not only entertains but also deepens the patrons’ overall dining experience, making them feel more connected and engaged.
Immersive Themed Environments
Themed environments transform ordinary outings into extraordinary adventures. UnderTow, for example, immerses guests in the belly of a ship navigating the mysterious 1560s Yucatan Peninsula. The décor, sounds and exotic drink ingredients are meticulously curated to transport visitors to another time and place. The aim is to almost literally take patrons on a journey. The success of such themes lies in their ability to create a fully realized world, captivating all who enter and leaving a lasting impression. Walking out should feel like taking a step back into reality from a wholly different world. These themed settings not only provide a visually appealing backdrop but also foster a sense of escapism that enhances the dining experience.
Technology-Enhanced Dining
Technology is reshaping the dining landscape, introducing futuristic elements to the experience. From augmented reality menus and projection mapping on tables to robot servers, technology adds a layer of novelty and convenience. Although our bars emphasize historical and thematic immersion, they are not immune to technological innovation. Subtle integrations, such as synchronized lighting and soundscapes that react to the unfolding narrative at Platform 18, enhance the storytelling without overshadowing the vintage charm. These technological advancements offer a seamless blend of tradition and innovation, ensuring that the experience remains fresh and exciting.
Undertow; courtesy of Barter & Shake
Multi-Sensory Experiences
Dining is not just about taste; it’s about engaging all the senses. At Platform 18, the sound of a train whistle and the motion of the “car” amplify the sensation of traveling back to 1924 New York. Such multi-sensory experiences are designed to create a cohesive and memorable event. The interplay of lighting, sound, scent and tactile elements ensures that every visit is a unique and immersive adventure. Environments are designed to stimulate the senses and create lasting memories. Every detail is intentional, from the menu design and the names of drinks to the ambiance. By stimulating multiple senses, these experiences create a lasting impact, making patrons more likely to return.
Pop-Up and Secret Locations
The allure of the unknown and the thrill of discovery make pop-up and secret locations increasingly popular. These venues often offer limited-time menus and exclusive settings that patrons must seek out. Grey Hen Rx, tucked within Century Grand, epitomizes this trend. Inspired by New Orleans’ historic apothecaries, it offers an exclusive cocktail experience in a hidden corner. Guests revel in the mystique and exclusivity, feeling part of an elite group that has uncovered a hidden gem. This sense of exclusivity not only attracts curious diners but also creates buzz and word-of-mouth promotion.
As the demand for unique and memorable dining experiences grows, bars and restaurants must innovate to stay ahead. Interactive dining, immersive themes, technological enhancements, multi-sensory elements and secretive locations all contribute to creating unforgettable moments. Turning a night out into an extraordinary adventure is about more than just serving drinks; it’s about crafting experiences that linger in the mind long after the night is over.
Jason Asher, a founding partner of Barter & Shake, is a renowned mixologist with more than 20 years in hospitality. With a Culinary Arts degree, he has been featured in Esquire, Imbibe, Food & Wine, and more. His bar Platform 18 won “Best U.S. Cocktail Bar” at the 2023 Spirited Awards and made North America’s 50 Best Bars list.
