App Aids Optometry Offices

by RaeAnne Marsh

Founded last year, Opti-Xpres provides a turnkey application and platform solution to optometrists and patients that links patient medical records with already existing office EHRs. The application allows doctors to customize an app for their office where patients can virtually schedule appointments, fill out paperwork, receive appointment reminders, integrate payment processes and more without having a face-to-face interaction.

Larry Holle, O.D., built the system for his Total EyeCare Centers clinic. Then the COVID-19 pandemic gave additional attraction to the initial concept of streamlining processes in the optometry world. After Dr. Holle integrated the platform in his own office, he and his Opti-Xpres co-founder, Cornelius Miller, were able to fine-tune and enhance their concept.

“We boost profitability for individual optometrists as well as improving the quality of care,” says CEO Miller, noting the platform includes a contactless virtual frame try-on feature that uses a 360-degree scan of the frames to accurately place them on a 128-point face scan, so patients can see exactly what glasses would look like on their face. “The try-on feature currently provides the highest accuracy on the market. It is easily accessible in the app and has allowed optometrists to reduce their on-hand frame inventory,” Miller says.

Doctors or their office managers can simply drag and drop message schedules with an easy-to-use feature that allows them to schedule emails or text messages, or push notifications. Says Miller, “They can be sent out to specific patients on a preferred schedule. On-boarding contactless ‘paperwork’ can easily be filled out before visiting the doctor’s office. Opti-Xpress can integrate with any payment gateway and can conform to any already established payment process.”

Opti-Xpres has seen a 70% increase in patients onboarding via its platform since March and is looking to rapidly expand into practices across the United States. The platform stores all sensitive information on a private secured dedicated server that is monitored 24/7. All web access is performed on a secure connection using the latest SSL encryption to ensure that all data remains private. It is HIPAA compliant and affiliated with all major credit card companies including Apple, Google and AliPay.

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