How do you get from selling a sweet herb called stevia out of your garage to being head of the leading U.S. manufacturer of stevia products? In a word: perseverance. James May, founder and president of Wisdom Natural Brands, maker of SweetLeaf Sweetener®, recalls being introduced to stevia, a naturally sweet herb from Paraguay, in 1982. He says a friend of a friend who had … [More]
Making the Web Human: A Healthy Sense of Business
If anyone knows about silver linings, it’s Michelle King Robson. The vivacious entrepreneur is founder, chairperson and CEO of EmpowHER, a health media company for women. But it was less than a decade ago that this dynamo was physically ill enough to have moments so dark that she considered taking her own life. Still, she wouldn’t change the past. “I am so happy now that I … [More]
Small but Mighty in Business
CaseTech, Inc., a distributor of reusable shipping cases, did the impossible during a recession: It increased its revenue by 311 percent in the past three years. This earned CaseTech the #11 spot among Arizona companies on Inc. Magazine’s 2010 Inc. 500 awards for fastest-growing private companies — 958th nationally. The woman-owned company of six people in a small office in … [More]














