Technology: Marketing

by Don Harris

Technology is giving merchants a newer, slicker, 21st-century way to offer customers reward/loyalty programs, signaling a shift away from those wallet-clogging buy-ten-get-one-free punch cards. Indeed, merchants of all kinds are signing up for tech programs that enable them to keep tabs on their regulars and reach out to new customers while the customers pile up reward points … [More]

Valley Companies Collaborate for Ground-Breaking Lexus App

by RaeAnne Marsh

Leveraging the companies’ individual strengths, a collaboration among three Valley companies resulted in a training app for Lexus that the car manufacturer liked so much it released publicly on iTunes. And they delivered the app in six weeks — less than one-fifth the 40 hours Lexus had been told by others the project would take. Automatik, a Tempe-based company that provides … [More]

Speaking to the Internet

by Mike Hunter

Translate Your World International, developers of linguistic and mobile marketing technologies, released the latest update to its groundbreaking TYWI-Live (“tie-wee”), the voice translation software that translates what people say in real time into 78 languages. The update adds cutting-edge WebRTC capabilities. WebRTC is designed to enable Web browsers to transfer spoken words … [More]

Predict Churn and Retention of Customers

by Mike Hunter

Predict customer risk using Bluenose Analytics’ advanced algorithms and proprietary health score engine. The health score gives an accurate view of customers’ health, using any factor and weighting that the user chooses. Get alerts on changes to customer health and mobilize immediately. … [More]

Bettering Business

by Mike Hunter

Coming from the Better Business Bureau, the organization that pioneered the concept more than 100 years ago, and boasting the most trusted search platform to find reputable business services locally, the Accredited Business Directory is now online. Designed to be easily navigated, the online directory also is backed by research, including phone calls — to ensure quality … [More]

ACA Company Profiles Demonstrate Economic Growth

by Mike Hunter

The Arizona Commerce Authority is promoting economic development through professional video company profiles available on its website — companies like Pivot Manufacturing, Frito Lay, Instant Bioscan, Nichols Precision, Kahtoola and many more. Through interviews with the companies’ key executives, these high-quality pieces speak to the power of what Arizona has to offer … [More]

Tap Your Target Market 

by Mike Hunter

BeaconStream offers a new, proximity-based, mobile marketing application that gives businesses of all types and sizes a simple and cost-effective way to connect directly with customers who are nearby, sending coupons, product demos, promotions, videos or information to their mobile device. It is now available on the Apple Store. … [More]

Creative Clarity

by Mike Hunter

Content creators ready to harness their online publishing power can now get help from ClearVoice, a content platform built to showcase author authority. The platform enables brands and publications to search a comprehensive index of content producers by their areas of expertise. Writers, journalists and bloggers are also encouraged to claim their ClearVoice profiles to promote … [More]

Office in the Cloud

by Mike Hunter

Getting documents, emails, calendar and spreadsheets through the cloud is truly the future and so convenient. Microsoft’s Office 365 is powered by the cloud, so users can get to their applications and files from virtually anywhere — PC, Mac and tablets — and they’re always up to date. Same goes for updates to features — users get them automatically. Cost varies with size of the … [More]

Career Transition Connections

by Mike Hunter

CareerConnectors is a local nonprofit organization dedicated to connecting professionals in career transition to hiring companies and quality resources. Monthly events feature professional career speakers who deliver information that is relevant and actionable to current professionals, with two to three hiring companies invited per event. Employers will then get one-on-one face … [More]