Increasingly, listening to podcasts is growing in popularity. According to Statista 55% of Americans have listened to a podcast this year. Every month, millions more are discovering podcasts. Even celebrities are starting their own podcasts. Yet, when it comes to monetization, podcasting is still in its commercial infancy. The majority of independent podcasters however struggle … [More]

In the marketing world, many businesses focus on ROI (return on investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on influence). Many businesses have begun investing more time and money into individuals or organizations who can … [More]

From the team formerly known as the Washington Redskins to #BlackLivesMatter to saying goodbye to Uncle Ben and Aunt Jemima, social activism is the latest must-have for brands. But should you join in? And if so, how can you do so without seeming cynical, especially if this is your first time dipping your toes into the social justice water? Brand activism is a significant … [More]

Thanks to COVID-19 and social unrest, 2020 brought an unwelcome wrinkle to public relations game plans. Put out the wrong message – or even the right message with the wrong approach – and a business can end up sounding insensitive or opportunistic, driving away both the media and the potential customers they are trying to reach. Yet, despite the difficulties, many … [More]