The one nugget of information contained in Squarespace’s most recent 30-second Super Bowl advertisement is that Squarespace is a website that makes websites. For anyone who wasn’t already aware of the $3 billion company, that’s an expensive but useful bit of top-of-the-funnel marketing. The rest of us could be heard screaming at our televisions in unison: “That ad … in this … [More]
Digital Marketing Agency Opens New Office in Scottsdale
Award-winning digital marketing agency E Squared Marketing recently announced the opening of its new office in Scottsdale. The Arizona-based firm has nearly tripled in size over the past few years and continues to grow its client roster across the country. “We are thrilled at the growth and expansion of our team and office, and we are excited to continue to provide stellar … [More]
Auto Retailer Anchors Uniform Sponsorship with Arizona’s Only Pro Soccer Club for Sixth Season
Carvana, an industry pioneer for buying and selling used cars online, is partnering with USL Championship team, Phoenix Rising FC, as the team relocates to a brand new location in 2023, right in the heart of Phoenix, Arizona. Carvana has been Rising’s front-of-kit sponsor since 2018, marking the sixth season the brand has partnered with the Valley-based, two-time Western … [More]
Instagram Can Be a Powerful Marketing Tool for Small Businesses
Instagram is a very powerful tool for businesses to connect with their audience and establish their brand image. As one of the most popular social media platforms, Instagram relies on a high-speed internet connection, like that from Cox Business. Business owners can utilize the platform to drive brand awareness, boost sales, and build and track audience engagement. It's an … [More]
Phoenix Lawyer Markets Firm on Valley Metro Bus, A First for a Black Woman
For more than 20 years, Phoenix-area buses have incorporated advertisements on exterior panels, but for the first time ever, a woman of color is being featured. Last month Lelia Adams, Esq., a Valley attorney who specializes in immigration law, became the first Black woman to be pictured on a Valley Metro bus, thanks to a collaboration with Lamar Transit of Arizona. “It … [More]
Why Tracking Customer Acquisition Costs Is Essential in Today’s Uncertain Economy
The #1 driver of the American economy is shopping, and consumers are slowing down as inflation drives prices up while wages lag. At 3.5%, the savings rate is its lowest since 2008 and far below the pre-COVID rate of 9%. Meanwhile, more than two-thirds of workers are holding management accountable for a better workplace, and 56% are only willing to wait 30 to 60 days for changes … [More]
5 Key Influencer Strategies for B2B Marketing
Influencers are an underutilized B2B social marketing resource. Not every organization has the knowledge to adapt the lessons of a particularly successful influencer campaign to their own needs, or even the foggiest clue of where to begin. Any influencer strategy requires a customized approach that follows a few general principles: entertain, align, engage, relate, and be … [More]
Mulleted Streaker at WM Phoenix Open Gets Bail and Court Fees Covered by Underwear Brand
The streaker who was detained for livening up the PGA Waste Management Phoenix Open last week, is now free on bail…with a little more money in his pocket. Underwear brand Shinesty decided to reimburse Savage's bail and help with administrative court fees after seeing he was wearing their "Daytona Dong Sarong," the company's denim-print swim … [More]
‘Getting Lost’ Takes on New Meaning for Scottsdale-Based Marketing Agency
The James Agency, Scottsdale’s women-led, insights-first marketing agency, wants clients to “get lost.” The agency, which specializes in strategic development, paid media, creative, web development, public relations and social media, is expanding its business model in 2023. The move comes with its own brand — “Stratagem” — TJA’s identification for the realignment of its … [More]
Chip Brand Announces Pop-Up Restaurant for the Big Game
Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is offering a front-row seat to how the fan-favorite snack can transform into a mealtime MVP from February 9-11 in Phoenix, Arizona. Snackers across the U.S. will also be able to elevate their get-togethers with a lineup of DIY recipes and a giveaway to make … [More]
