Social Media Is Bullshit

In this guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. Listening to the pundits, Internet gurus, marketing consultants and even the mainstream media, one would think social media was the second coming. Mendelson illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it’s touted in the press.

B.J. Mendelson
$21.99
St. Martin’s Press
September 2012