Expanding Boundaries into the West Valley

Escalante in Surprise, the first community that started Fulton’s westward expansion

All eyes are on the West Valley and for good reason. Communities like Surprise, Glendale and Buckeye continue to attract development and media buzz. From talk of smart cities to bringing more industry to the area, growth continues to climb. In fact, in January of this year global real estate firm Newmark Group Inc. ranked Phoenix No. 1 in the nation for manufacturing growth. That’s why Fulton Homes, an integral part of the Phoenix real estate fabric since 1975, is doubling down on that side of town. Three new Fulton communities will open their doors in 2024, with models available this spring.

Doug Fulton, CEO of Fulton Homes, sheds light on the strategic selection process behind these specific communities. “The West Valley presents an opportunity for Fulton to help keep housing needs in lockstep with the growth of these towns — giving buyers access to smart investments, latest innovation and a good quality of life.”

One of the communities chosen for expansion is Acclaim in Glendale. “Each development has its own distinctive character, tapping into what defines that community,” explains Fulton. “For example, Acclaim will be near State Farm Stadium in Glendale, with amenities and conveniences to accentuate the stadium while also catering to the homebuyer that selects that location — stadium or otherwise.” (However, he notes that certain characteristics remain constant among all Fulton neighborhoods, from lush greenery to dynamic amenities like expansive aquatic centers, pickleball courts, bocce ball, volleyball and children’s parks.)

Speaking of the Glendale neighborhood near the stadium, a driving force behind the demand for homes in the West Valley is the millennial demographic.

“Millennials seek personalization,” notes Fulton. “They want homes that mirror their unique identities and values. It has to fit them.” Since day one, Fulton has offered choice to the homebuyer, lots of it. With a sprawling 13,000 square-foot design center and so many options for floor plans, elevations and additions, the Fulton Homes process teeters on delivering custom homes. “We’ve even received awards in the custom home category,” said Fulton, referring to last year’s Best of the Desert, Custom Home Builder East Valley award from AZ Central.

The real estate landscape in 2024 presents a blend of challenges and opportunities for developers to respond to. “The Valley continues to witness a steady influx of newcomers, many of whom are in search of their very first home.” With millennials projected to constitute a significant portion of homebuyers, Fulton Homes is intensifying its focus on sustainability and energy efficiency. “Our homes boast features like ENERGY STAR certifications, Indoor airPLUS, Healthy Homes, and all homes will carry the WaterSense label. Acclaim will be the first master-planned community in Phoenix to have all its homes certified as Zero Energy Ready by the Department of Energy,” underscores Fulton.

While millennials crave customization and sustainability, Fulton is listening to other trends as well. Today’s buyer also wants flexibility in multi-use spaces that can accommodate work and play, options to adapt to the needs of the buyer over time and be within reach financially. Prices within these communities will start just under $400,000.

As Fulton Homes gears up for construction on its new ventures in the West Valley, Fulton goes back to the values that have only strengthened in recent years. “We are not merely putting up walls and a roof; we are building homes and places to gather that become the heart of any community.”