An Audience of One

One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: alienating customers who value their privacy.

In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows companies to use important data while respecting consumers’ privacy concerns. Marketing professionals, C-level executives, entrepreneurs and leaders in any consumer-facing business, know that understanding one-to-one marketing — and learning how to use it properly — is critical to their brand’s success. An Audience of One will give readers the in-depth understanding they need and provide a hands-on, actionable roadmap to take their marketing to the next level.

An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
Jamie Turner and Chuck Moxley
McGraw-Hill Education
Available 9/28/2021
320 pages
$28