To better handle the influx of inquiries due to the COVID-19 pandemic, American Family Care (AFC) today announced a partnership with Botco.ai to integrate artificial intelligence (AI) into AFC’s chat channels. Botco.ai intelligent chat provides patients with immediate and relevant answers regarding COVID-19 testing and clinic wait times, in addition to resources for potential franchise owners.
“COVID-19 is proving that people want answers immediately, and rightfully so,” said Sean Hart, vice president, Franchise Sales and Development, American Family Care. “Before the pandemic, chat was just a way to extend the efficiency of our team, but now Botco.ai is helping us address both the sales and patient side, doing the work of multiple people for us.”
AFC engaged Botco.ai to streamline its chat functionality to help instantly address COVID-19 inquiries and also respond to those interested in buying an AFC franchise. The franchise noticed it was receiving several COVID-19 inquiries through its sales chat, and it needed an efficient solution to answer questions about coronavirus test results, disease concerns, scheduling and mask use without slowing down its sales process.
Botco.ai is enabling AFC to proactively start the patient and franchisee engagement process, answer all questions and schedule a call or appointment with a relevant member of the AFC team. Intelligent chat allows AFC to significantly increase its customer and patient engagement without hiring additional team members.
“We knew we could make the American Family Care team feel like they hired an entirely new division to manage its COVID-19 inquiries,” said Rebecca Clyde, CEO and co-founder of Botco.ai. “Patients need quick and easy access to COVID-related information, and we’re helping AFC provide that service without compromising its sales efforts. COVID-19 testing and tracing is one of the most important services a clinic can provide, and we’re with AFC every step of the way.”
Botco.ai is a fully-automated, AI-powered marketing chat solution that can be implemented at scale to improve engagement rates. Today, the company offers industry-leading authoring, web chat and AI machine-learning capabilities to quickly and effectively convert more customers. Botco.ai’s Integrated Analytics Dashboard provides a comprehensive view of chat campaigns across multiple channels such as web and Facebook Messenger. The API-based interface can be used to transfer leads, transcripts and data into enterprise sales and marketing automation products like Salesforce, Hubspot, Adobe Marketing Cloud, and Zoho.
Founded by Dr. Bruce Irwin with a single location in 1982, American Family Care has pioneered the concept of convenient, patient-centric healthcare. Today, with more than 200 clinics and 600 in-network physicians caring for nearly 3 million patients a year, AFC is the nation’s leading provider of urgent care, accessible primary care, and occupational medicine. Ranked by Inc. magazine as one of the fastest-growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.