Re-Engineering the Media Supply Chain

by Mike Hunter

Research by the company across more than 60 campaigns over the past two-plus years has shown that digital advertising wastes some 47 percent of impressions. Commerce Signals gives brands the marketing reflexes they need to redirect that inefficient spend toward more effective approaches, doubling media effectiveness.

Commerce Signals is just beginning to unleash the power of purchase card data to eliminate marketing waste. The company is currently focused on supporting major retail and restaurant chains, and has plans to extend its platform reach and data insights to other markets and industries.

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