Marketing: Get Scooped

by Mike Hunter

Scoopr-LogoScoopr, from Scoopr Media, provides brands with authentic user-generated content to use in marketing efforts and rewards brand fans for their content. Scoopr helps brands know the difference between brand fans, brand ambassadors and brand evangelists by providing the analytics behind every photo it stores. Brands begin by creating an assignment on the Scoopr Web App. Mobile users will then see the assignment and shoot photos in order to meet its requirements. After users upload their photos, the branded images are shared across five platforms: Facebook, Twitter, Instagram, Tumblr and Google+.

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