High-Tech ‘Smart Fitness Studio’ Enters Phoenix Area 

by Julie and Timo Moeller

On March 3, a new “smart fitness studio” opened at 4626 N. 16th Street in Phoenix that relies on artificial intelligence and robotics instead of dumbbells, treadmills, etc. The exercise machines adjust a person’s workout to his/her strengths and weaknesses in real time, thereby helping people get the most out of their workout and avoid injury. Additionally, the proprietary “Exerbotics” machines make the workouts harder as a person gets stronger, so there is no plateau period. The plan is to open another location within the year in the old town Scottsdale/Arcadia (Phoenix) area.

The Exercise Coach’s personalized programs are optimized for efficiency, requiring only two 20-minute workouts per week. The Exercise Coach’s robotic exercise technology is combined with the guidance of certified coaches to provide a comprehensive workout, regardless of initial fitness level. The studios blend personalized strength and interval cardio training in each session. 

When people join an Exercise Coach fitness studio, they receive a unique code. In the first session, they do a range of motion and a strength test to determine a baseline. That information is imported into a computer. Each client’s customized workouts are curated based on this important information. The equipment targets “type II muscles” — those that tend to weaken as people age. This equipment uses electromagnetic technology, instead of weights. 

Exerbotics equipment featured at Exercise Coach locations are *Crossfire: (A stretching machine for hamstrings — in some locations), leg press, chest/row, Nucleus: (an abdominal and lower back machine) and shoulder press/pull down.

The Exercise Coach was founded in 2000 and began franchising in 2011. The Exercise Coach established an exclusive relationship with the Exerbotics technology company in 2014. The franchise has more than 140 U.S. locations and more than 35 locations in Japan. 

Julie and Timo Moeller are owners of The Exercise Coach.

Did You Know: The Exercise Coach is the No. 1 fastest-growing personal training franchise in America, according to Entrepreneur Magazine. 

Photo courtesy of The Exercise Coach

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