Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways, this has improved our lives, yet whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level or a potential employer deciding whether we get a job, it is likely this data will be used against us rather than for us. Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn’t have to be this way.
Data for the People: How to Make Our Post-Privacy Economy Work for You
Authors: Andreas Weigend and Robin Dennis
Publisher: Basic Books Available: 1/31/17