Drawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs — those who need to be extra resourceful to push their companies to the next phase. They may have an idea they truly believe it, bolstered by extensive market research, but they need significant amounts of funding to develop their product and/or successfully meet regulatory requirements. They will also need help from people with skillsets that complement their own. The Scrappy Entrepreneur helps them know what to expect and even includes simple spreadsheet templates that can save considerable time and money.
The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup
Véronique Peiffer, Ph.D.
$31.99
Business Expert Press
Available 8/12/2025
168 pages
