My Doctor Brand is a product startup launched earlier this year by Ryan Caracciolo, a veteran sales professional and marketer with more than 15 years’ experience in the medical industry, that empowers physicians to manage their personal digital identities independently of their practice or hospital. As founder and president of business growth agency Striventa, he recognized a need for doctors — especially those who are part of a bigger system — to have a manages system to keep patients informed of their personal achievements and updates like community events, patient successes and research.
“For over 11 years, Striventa has worked in digital marketing and healthcare, so we already had the tools for the My Doctor Brand product,” says Caracciolo. “After hearing the same questions from doctors, we transformed our high-level solutions into a simple, user-friendly platform. As doctors take on a more prominent digital presence, it made sense to support and empower them in this journey.”
In developing the platform, Caracciolo was guided by the concept of “iron sharpens iron.” He explains, “’Iron sharpens iron’ is a phrase to us that drives us to be better every day. In Proverbs 27:17, ‘iron sharpens iron’ refers to the idea that one piece of iron can sharpen another through friction and force. In this way, as a company, we have always looked for ways to take in learning and feedback to create new and sometimes even better opportunities and solutions. In this way, My Doctor Brand was an idea that was born out of this learning to help doctors have the same necessities that any professional company would have, at a fraction of the cost.”
The platform is designed to help doctors retain their reputation and visibility, no matter where their careers take them.
Some of the key features of My Doctor Brand are:
- One-page doctor website: Doctors can create a personalized, easy-to-edit one-page website featuring their practice, specialties, patient testimonials and more.
- Custom branding toolkit: A custom logo, business card designs, social media profile kits, letterhead templates and a PowerPoint presentation template, all personalized with the doctor’s name.
- SEO and Google indexing: The platform ensures that doctors’ websites are indexed on major search engines, so patients can easily find them by searching their names.
- Ongoing website management: My Doctor Brand offers secured hosting, ongoing website management and unlimited website edits, ensuring that a doctor’s online presence remains current and accurate.
