Kitchen Switchen was created to be a first-of-its-kind culinary content creators’ community, says co-founder Brittney Valentine, who describes it as “a haven where you can discover the latest and greatest in sustainable products, join a vibrant digital culinary community and participate in an ethical reseller marketplace.”
Valentine began the entrepreneurial enterprise in 2022 with her sister, Emma Valentine, and mother Amy Powers as they were recovering from personal loss. “We needed something that could help us heal but also bring joy into our lives and allow us to give back to the world. We knew that whatever we created would have to be built on our love for each other and the memories we shared around the kitchen table,” she shares, adding, “That’s when my passion for thrifting collided with our entrepreneurial spirit, and Kitchen Switchen was born. For years, I’d loved finding hidden gems in second-hand stores, and I saw an opportunity to combine that love with a sustainable business. Alongside my mom and sister, I poured my heart into this venture, and together, we created something that felt like home.”
Kitchen Switchen started as a small resale kitchen store in Phoenix owned by Christa, “a local mom whose son happened to be friends with my sister Emma.” When Christa decided to move on to new ventures, they saw an opportunity to carry on her legacy by transforming the business into a digital platform. “Because of our love of cooking and entertaining, we spent the past two years crafting Kitchen Switchen, a venture that’s set to redefine the kitchenware industry as we know it.”
Valentine says they bring to Kitchen Switchen years of experience in other family business adventures that taught them perseverance is the key to long-term success. This attitude carried them through the creation of Kitchen Switchen’s website. “With its multi-layered features, we aimed to offer the best of what others provide while creating something truly unique — a first-of-its-kind experience. However, standing out in today’s cluttered, competitive market has been one of our greatest challenges.” They launched the platform in September 2024.
It is, in many ways, a passion project. “As a mother of a three-year-old, I am deeply committed to building a sustainable future, not just for my child, but for all future generations,” Valentine says. “It’s staggering to think that over 100 million pots and pans are discarded into landfills each year, many containing harmful chemicals that will never decompose. These materials seep into our soil and water, causing long-term damage, especially in impoverished areas around the world. We knew we had to be part of the solution.”
