The company also introduced its novel Home Appreciation Partnership to the region, a breakthrough financial model for homeowners with a mortgage under 4% who are looking to move. This model allows them to receive a full cash payout of their total available equity, as if they sold their home, while also enabling them to receive an additional cash payout from their home’s future appreciation. HAPs turn homes into passive, long-term wealth-building tools without the burden, risk or cost of managing them.
“Your home is your most valuable asset and the best way to build wealth over the long-term,” said Kyle Kamrooz, a first-generation American and Founder and CEO of Bonus Homes. “But today, most homeowners have to sell their home every time they need to move. They are forced to give up their most valuable asset, which means they completely miss out on the inevitable wealth their home can create for them if they just had a way to hold onto it”.
By utilizing the HAP, qualifying homeowners receive their full equity payout while maintaining full ownership as the “bonused” home is converted into an investment property, fully managed by Bonus. Bonus will take on all responsibilities and long-term stewardship of the property until the homeowner decides to sell, at which point the parties benefit from the home’s appreciation.
Bonus Homes recently raised $65.5 million in seed funding from Solyco Capital, Redwood Trust, Nextview Ventures, Operate Ventures, Alpaca VC, and others to invest in multiple markets across Arizona, Tennessee and select additional regions. With the funding, the company will scale its financial services product that empowers homeowners to start building a wealth portfolio while simultaneously accessing their home’s full available equity.
Since launching out of pilot in late 2024, the company has amassed over $20 million in assets currently under management. Bonus plans to have 10,000 homes under management within the next decade, with Greater Phoenix serving as a primary market. The company will focus on homes valued in the $300,000-$500,000 range, seeking to strengthen the middle class.
“The region’s strong real estate market bolstered by a continued influx of in-migration and business expansion has set Greater Phoenix apart as the ‘hands-down’ leader for real estate innovation and a great place to help homeowners build long-term wealth,” said Kamrooz.
Kamrooz, whose SaaS digital mortgage platform CloudVirga processed over $300 billion in loan volume before being sold to Stewart Title in 2021, is moving to Phoenix as he oversees the shift of Bonus Homes operations from southern California to Arizona. In Greater Phoenix, the company will be able to continue to validate and scale their innovation while accessing the favorable business environment, workforce pipeline and the robust startup ecosystem.
“As Bonus Homes launches its operations in Greater Phoenix, the company’s entrepreneurial spirit and drive to help the community matches the makeup of the region’s tech ecosystem,” said Greater Phoenix Economic Council (GPEC) Vice President of Business Development Mark Paratore. “Greater Phoenix’s growing startup ecosystem continues to attract high-growth, venture-backed companies, and we’re excited to welcome this innovative technology platform and wealth-building tool into the Valley.”
Kamrooz was inspired by a personal story — his father, a single parent, once had to sell the family home to relocate. Years later, the property had doubled in value, and the family missed out on all the upside and a chance to build a nest egg for retirement. Through Bonus Homes, he hopes to help families avoid that same sacrifice.
“Homeowners are doing everything they can to build stability for their future but the traditional buy/sell model stacks the odds against them,” he said. “I wanted to create a turnkey solution that empowers them to build wealth from something they already own, without taking on more debt, and without giving anything up. HAPs make that possible.”
