Business Genie is a software platform designed to help home service businesses — such as landscaping, HVAC, pest control and cleaning — run smoother and grow faster. It simplifies day-to-day operations with tools for scheduling, dispatching, estimates, invoices, customer communication and payment processing, all in one app designed to be easy to use on desktop and mobile.
“The idea came after a conversation with a friend who owns a landscaping business. He was overwhelmed by juggling jobs, paperwork and payments. Seeing how many small business owners face the same struggle, I built Business Genie to help them focus less on admin work and more on doing what they love,” relates Micah Hedrick, CEO.
“One of the biggest challenges was building trust in a market saturated with overcomplicated software,” says Hedrick, who co-founded the business in2019 with Luis Aguirre. “We met this by staying close to our users — listening to their pain points, designing features that solve real problems, and offering direct, personal support. Word of mouth and user feedback have helped us refine and grow.”
In fact, “build with the end-user in mind” was the guiding principle of the enterprise. Notes Hedrick, “We made ease of use our top priority and built Business Genie hand in hand with real business owners. Their feedback shapes every update.”
Business Genie was recently named one of the Top 16 Tech Startups to Watch in 2025 by Venture Madness. And Hedrick reports the company has secured a national white-label deal with a credit card processor, which allows the company to offer Business Genie to thousands of service businesses across the U.S.
