It’s time to dispense with the common nonsense of dusty old selling imperatives (like elevator pitches, unique value propositions, and “always be closing”). One must stop thinking like a seller and start thinking like one’s customers and prospects. Uncommon Sense provides a toolkit of practical strategies and tactics that will improve one’s access to prospects, enrich engagements with one’s customers, and transform one’s results. It features dozens of examples of calls gone seriously wrong, career-changing stories of real salespeople, eye-opening statistics, and tips for thinking one’s way out of self-defeating behaviors into providing real value for clients. It also presents counterintuitive sales thinking in bite-sized chunks for the busy salesperson who wants practical advice on specific topics.
Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales
Figure 1 Publishing
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