PXG is proud to unveil its first-ever PXG Apparel Pop-Up at the prestigious Scottsdale Fashion Square. Located within the luxury wing of the center, this fashion-forward retail experience will open its doors on November 1, 2024, and run through April 2025. The brand-new specialty store invites customers to discover PXG’s elevated, trend-driven apparel and accessories collections in a modern, sleekly designed dynamic space.
While PXG has three standalone retail stores in the Greater Phoenix Area and 25 stores in total across the U.S., this marks a game-changing moment for the brand—the company’s inaugural apparel and accessories only destination.
“With the holidays on the horizon and the Valley’s golf season in full swing, it’s the ideal time to introduce a new retail option to shoppers who are as passionate about looking the part as they are playing the game,” said David Hyatt, General Manager for Scottsdale Fashion Square. “We’re pleased to welcome PXG Apparel, which brings a stylish new option to our luxury wing just in time for gifting and hitting the links.”
Under the leadership of Renee Parsons, president and executive creative director of PXG Apparel and co-founder of The Bob & Renee Parsons Foundation, the Pop-Up will seamlessly blend chic design with PXG’s signature aesthetic and special attention to the client experience. Combining PXG’s performance-driven ethos and elevated lifestyle, this space will set the stage for a deliberately curated shopping experience that is stylish, interactive, and detail oriented.
“We are so proud to introduce PXG’s first-ever apparel Pop-Up at Scottsdale Fashion Square,” says Renee Parsons. “This curated space will showcase our commitment to impeccable style, fit, and quality, while offering customers an immersive experience. We can’t wait to share our latest collections and host engaging events that celebrate both the spirit of the PXG and the art of living well.”
Beyond offering PXG’s coveted golf, active, and après wear, the Pop-Up will host engaging events throughout its six-month run. From holiday soirées to wellness activations, every detail is designed to create memorable, in-store moments.
Adding an extra layer of excitement, visitors will have the chance to win a custom PXG Electric Fun Vehicle—a stunning centerpiece designed by local partners Go AZ Motorcycles and Spooky Fast Customs, serving as both an in-store focal point and a coveted prize for one lucky shopper.
