gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its Arizona retail expansion with the opening of a new store in the heart of Phoenix’s Biltmore Fashion Park on Wednesday, August 30. At the 1,499-square-foot store, Phoenix locals and visitors can soon shop the nationally-recognized brand’s popular designs, ranging from gold-plated to fine necklaces, earrings, bracelets and more.
“With all of Phoenix’s unique and beautiful scenery, from the desert to the Arizona sun, Biltmore Fashion Park is the perfect backdrop for our 54th store. Our elevated, yet timeless designs are perfect for relaxing by the pool or soaking up the Arizona sun,” said Gorjana Reidel, Co-Founder. “We’ve loved getting to know our Arizona shoppers over the years, and couldn’t be more excited to join the lively Biltmore Fashion Park community this summer.”
Located in Phoenix’s premier luxury shopping center, gorjana – Biltmore Fashion Park will combine the best of Laguna Beach with Phoenix’s beautiful deserts. In the middle of all that Phoenix has to offer, gorjana Biltmore is the perfect shopping destination for out-of-towners and locals alike. The center features lush gardens, relaxing fountains and boasts some of the most iconic and in-demand retailers in the country. The all-outdoor lifestyle-focused property settled in Camelback Corridor at 24th and Camelback has long been the “backyard” for Phoenix’s historic Biltmore neighborhood and financial district. gorjana, the newest addition to Biltmore’s upscale shopping, will be located next to Anthropologie and Skin Laundry, and a short stroll from the Center Lawn.
“We are so pleased to welcome gorjana to Biltmore Fashion Park, our jewel box destination in the heart of Phoenix’s upscale and historic Biltmore district,” said Victoria Buscher, General Manager of Biltmore Fashion Park. “gorjana’s fine jewelry and other special pieces – inspired by the relaxed, beachside luxury of the company’s origins in Southern California – are a wonderful complement to the terrific retail and dining mix we’ve created here for our guests.”
When gorjana – Biltmore Fashion Park officially opens its doors, shoppers will be immersed in a welcoming coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots. Light wood finishes, a crystal quartz chandelier, three sparkling window pendants and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline create the perfect backdrop to gorjana’s elevated yet effortless designs.
gorjana’s forthcoming Biltmore opening comes on the heels of a year of impressive growth and expansion for the brand, with more than 50 stores across the country including a second Arizona location in Scottsdale Quarter. With an ever-growing collection of timeless designs, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary engraving for online orders.
Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is also proud to partner with local charities in each of its locations. Local nonprofit organizations in Phoenix are encouraged to complete a donation request form for efforts that support the local community.
