Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics

by Mike Hunter

Where does creativity come from? The answer is unique for each of us — our True North — and this book will help readers find theirs. As artificial intelligence gains an increasing foothold in our work and our lives, the need to find and maintain our uniquely human creativity is growing more urgent. This guide will ensure that individuals stay on course as they navigate through the complexity of modern times. It will help them open new pathways to creativity and equip them with tools for their personal and professional journey to becoming a conscious participant in creation. Through a combination of essays, meditations and memoirs, Which Way Is North offers an illuminating journey into the interior of the human heart and mind, revealing how our inner experience informs who we can be and what we express out in the world.