The Herb Box: Return to Roots with a Casual Concept 

by Susan Wilcox

The Herb Box is ecstatic to announce the relocation of our North Scottsdale restaurant from DC Ranch to Shea Blvd. in a return to our roots just down the street from our very first restaurant location. Our beautiful, new, 6,000-square-foot space will open in June and will include a larger kitchen, an expansive patio, a gourmet marketplace, ample indoor and outdoor seating and two private event spaces. It also will be the new home for our corporate office and will house our booming event planning and catering business.

Our new location on Shea is a serendipitous one and has a lot of personal meaning to me. It feels like a homecoming and I wanted to create an environment that conveys that same feeling — an inviting space where people instantly feel at home, comfortable and at ease. It is the culmination of our extensive hospitality experience and I can’t wait to welcome all of our amazing guests who have continued to support us throughout the years, but especially during the past year.

Just as all other restaurants were, we were significantly impacted by the challenges of the pandemic. It affected everything — our customers, our team members and the supply chain. We had to rewrite menus due to not being able to get certain ingredients and every day was extremely uncertain. Things have started to smooth out now, but the cost of labor and food has significantly increased and hiring has become much more difficult. Our new location will allow us to still offer amazing food, but in a way where we eliminated structured service in favor of a more relaxed environment. 

We are reimagining the new Shea location as an upscale casual service concept, inviting guests to stay a while and use the space as they wish — to work, meet or just hang out while enjoying all the offerings and amenities. It will have a gorgeous interior with a Southern aesthetic, incorporating a lot of wainscoting, textured wallpapers, beautiful lighting and a soothing color palette. It will feature a gourmet marketplace with some of the signature menu items that we’re known for, grab-and-go hot and cold dishes, delectable handmade pastries, bottles of wine and seasonal products from local purveyors.

Created as a blend of our restaurants and catering business, the new Shea location also houses our main catering kitchen and offers two private event spaces, each with indoor-outdoor dining space for daytime and evening events. Both event spaces, the Thyme Room and the Sage Room, are available for booking with capacity of up to 75 guests and flexible configurations based on group size.   

New Herb Box Front location on Shea Blvd.The Herb Box
7000 E. Shea Blvd., Scottsdale
(480) 289-6160

 

 

Smoked Gouda Mac ‘N Cheese

Smoked Gouda Mac ‘N Cheese with rosemary brioche breadcrumbs

$9

Herb Crepe

Herb Crepe with feta cheese and caramelized onion

$11

Boston Cream Pie Dossant

Boston Cream Pie Dossant

$8

Susan Wilcox is the owner of The Herb Box.

Speak Your Mind

In Business Dailies

Get your twice-daily dose of all you need to Grow Your Business.
  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events
Free sign up for 2021.
Don’t miss out!