People are what sustain — or ruin — your brand. If your people are not excited about the company, indifferent or even alienated from it, your competitive advantage will disappear. When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. This book offers six highly effective practices that will propel your company to success by unleashing the potential of your people. Each practice is based on fundamental principles that hold true across all industries.
The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them
Authors: Sean D. Moon and Sue Dathe-Douglass
Price; $29.95
Publisher: BenBella Books, Inc.
Available: 1/6/2015
Pages: 224
