The most effective leaders and successful innovators embrace the tensions that arise from competing aims: efficiency or flexibility? consistency or change? product or purpose? Bingham and McDonald spotlight eight critical tensions that every innovator must master, and they spell out, with dozens of detailed examples of both success and failure, how to navigate them. How do you excite customers about a product they’ve never imagined? When is it wise to accept what the data is telling you, and when should you ignore the data and plow forward anyway? How can you maintain stakeholders’ trust and support during radical unforeseen course corrections? Bingham and McDonald guide readers through innovation’s thorniest tensions, using examples drawn from the experience of organizations as varied as P&G, Instagram, the U.S. military, Honda, In-N-Out Burger, Slack, Under Armour, and the snowboarding company Burton.
Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs (Management on the Cutting Edge)
Christopher B. Bingham and Rory M. McDonald
$29.95
The MIT Press
Available 4/26/2022
184 pages
