In the auto-repair world, the story of Oscar Granados, owner of Scottsdale Collision Center, stands out amongst the rest. With hard work, a clear mission and big goals, Granados has turned a standalone auto-repair shop into a thriving, multi-location business that delivers high-quality repairs, keeping customer satisfaction and safety at the heart of his work.
While Granados’ journey with Scottsdale Collision Center began just six years ago, his path to entrepreneurship started much earlier. In his early 20s, he discovered his passion for business, and it led him to own or manage companies across a variety of industries before landing in the position he is in today. Always, passionate about auto-repair, he shares, “I had always dreamed of having a shop where my dad could work. Not just any shop where he could work, but a true, quality shop — meaning a place with quality repairs, quality service and a great culture.” Now, those dreams are his reality.
Granados knew the auto-repair industry was due for a major transformation. In 2018, while he was looking for his next venture, he noticed a huge need in collision repairs and knew then it was finally the right time for him to get into the business. Determined to not be discouraged by the industry’s often-negative stigma and with a philosophy to never be afraid of opportunity, he purchased the first Scottsdale Collision Center that year.
Under his leadership, Scottsdale Collision Center has grown from three employees to now 17, pulling in close to $5 million in revenue with three locations in Scottsdale, Tempe and Phoenix. He attributes this success to three defining decisions — prioritizing quality over quantity in services to establish a reputation for excellence, investing in technology and equipment that enhances efficiency and precision and, lastly, creating a culture of transparency and accountability, both within the team and with customers. Looking to the future, Granados has big plans for the next phase of growth. With a new location already in the works, he envisions Scottsdale Collision Center becoming an accessible resource for everyone in the Valley and beyond by focusing on accessibility, visibility and proximity to high-traffic areas where his services are most needed, prioritizing areas that are most convenient for the clients. In the next five years, Granados plans to expand past Arizona and open additional centers in surrounding states.
Although Granados has laid a clear path forward for Scottsdale Collision Center, he knows the work starts at home. To continue to grow, he understands the need to maintain a strong foundation and high-quality work, staying ahead of industry standards. For this reason, his first goal is ensuring that all his current shops are running at the most efficient level by the beginning of 2025. With the business locally owned and operated, Granados has been able to maintain his commitment to quality. “There are a lot of things I love about this business. The main one is that I feel like we are making a difference and providing a change that this industry desperately needs,” he says. “We only repair your car the way it needs to be and hold everyone accountable to make sure that every part of the job gets done.”
Leading by example, Granados believes in the importance of transparency and direct communication, not only in his personal role as a leader within his company but also in how Scottsdale Collision Center engages with its customers. “I always approach my business like it’s my first day, so I’m constantly innovating and discovering more and more ways to improve, but, more importantly, I also approach my business every day as if I’m a consumer,” he says.
From the start, Granados has been dedicated to consumer satisfaction and safety. He guarantees that every Scottsdale Collision Center client entering his shops’ doors will walk out feeling well-informed, valued and protected every step of the way with each of his employees. “We look for employees who not only have the technical skills but also align with our company values. Training is hands-on and includes customer service workshops to ensure alignment with our standards,” he says. “We emphasize communication and empathy as key traits during the hiring process. Additionally, we conduct regular training sessions and provide feedback to maintain consistent, high-quality customer experience.” Scottsdale Collision Center completely reshapes the collision center culture and has become a place that people feel confident in and can rely on.
Photo courtesy of Scottsdale Collision Center
