How Gratitude Can Strengthen and Grow a Business during a Crisis

The COVID-19 crisis has affected people in every way imaginable, including the way they view their life. For some, the pandemic has made them stop taking good things and people in their life for granted; for others, the silver linings are harder to find.

Having and showing gratitude in the midst of a crisis can be difficult, but research shows that it improves one’s health and overall quality of life. And in business, leaders and employees will strengthen the company if they prioritize gratitude during difficult times, says Michele Bailey, ForbesBooks author of The Currency of Gratitude: Turning Small Gestures into Powerful Business Results.

“Times of true crisis may challenge our ability to experience and express gratitude, but such difficult times also demand that we work on enhancing our capacity for doing both,” says Bailey, who is also founder/CEO of The Blazing Group, a brand and culture agency.

“Gratitude is seated at the heart of any truly great company culture, and it results in employees who live and breathe your brand. Employees who practice gratitude across personal and professional relationships will not only drive their personal happiness, they will drive business growth. Gratitude is a currency in the sense that it accumulates as a result of being shared.”

Bailey offers ways to incorporate gratitude into your life and business during a crisis and the benefits of doing so:

• Lose the scarcity mindset. Bailey says a crisis often encourages people to fall back on scarcity thinking – what they don’t have – as pressures prompt some to react with fear and anxiety. What’s needed instead, she says, is an appreciation for each other that leads to people finding ways to help each other. “I cannot stress enough that a crisis is not the time to retreat to a scarcity mindset,” she says. “Instead, it’s precisely the time to think of others, deepen our relationships and recognize the importance of support networks. It’s time to show renewed commitment to customers and communities as well as sensitivities to the challenges they are facing.”
• Think of all you can do, and for whom. Learning to show gratitude on a wider scale starts with these questions, Bailey says: Who has gone above and beyond to help me professionally, and why? How will I show my gratitude to these people? How can I give back to others? How can I make a difference in the lives of those around me and in the lives of others in need? Who have I taken for granted?” ”I believe in my heart that gratefulness is a social disposition or an attitude,” Bailey says, “and as such, it requires that we express it – and exchange it – with others. This is how we connect with one another in a way that lasts.”
• Embrace the strength of your team. Bailey says the resilience that’s honed by steady leaders and unified teams becomes stronger in times of trouble. People feeling isolated and vulnerable need to be thankful for good teammates, approach them for support and reciprocate. “When times are tough,” Bailey says “we can embrace and feel gratitude for what we still have, and we can use that strength of team – of ‘we’re all in this together’ – to fuel our individual and collective forward motion. Identify the people who give you a sense of value and purpose and examine what you value most about your relationships. In times of struggle, it’s our relationships that pull us through.”

“The world may change in surprising and challenging ways,” Bailey says, “but that only makes gratitude more important than ever.”

Michele Bailey is the ForbesBooks author of The Currency Of Gratitude: Turning Small Gestures Into Powerful Business Results and founder/CEO of The Blazing Group, a brand and culture agency born of her strategy-first approach to business and desire to enhance employee wellness in pursuit of business goals. She is also the founder of My Big Idea™, a mentoring program designed to propel individuals toward their personal and professional goals. Bailey has been recognized for contributions to women and entrepreneurship with honors such as the Bank of Montreal Expansion & Growth in Small Business Award and the Women’s Business Enterprise Leader Award in 2020. Bailey is a popular speaker and is also the author of a previous book, It’s NOT All About You, It’s About the Company You Keep.