Question: What were the most significant moves you made to strengthen and grow your business over this past year?
David Berg
President and Co-Founder
Redirect Health
Sector: Healthcare
In the face of the global pandemic, it was harder than ever for people across the U.S. to access the healthcare they needed. Medical clinics were closed, non-essential services were canceled, and fear of infection was everywhere.
The Redirect Health team immediately saw the threat that the COVID-19 pandemic posed for the healthcare industry as a whole and to our members, and our team got to work to make sure we could continue to provide quality care to our members when they needed it most. This included expanding our telehealth (Virtual Primary Care) services nationwide amid a global pandemic — ensuring that members would have access to care 24/7.
By expanding our Virtual Primary Care, the Redirect Health team was also able to avoid and overcome the worst of the medical supply chain shortage issues by taking our services virtual.
David Berg, D.C., is the president and co-founder of Redirect Health, a national leader in healthcare innovation. Dr. Berg simplifies the traditionally complex healthcare systems and, through strategic, outside-the-box thinking, innovates new ways to deliver simple and affordable healthcare to people everywhere. Dr. Berg majored in Physics and Biology at the University of Toronto before earning his Doctor of Chiropractic degree in 1990.
Lauri Leadley
Founder and President
Valley Sleep Center
Sector: Healthcare
The most significant moves Valley Sleep Center made over the past year were to remain open in full operation but following the Arizona Department of Health and CDC regulations. We implemented telemedicine to keep our patient provider relationship and help with ongoing treatment. We used the time to create our Sleep to Slender Program to help our patients manage their weight and improve overall health. We implemented Virtual Community Health Talks each evening to educate the public on sleep health, overall wellness and wealth, and engaged the public on things like “How to Sleep in Stressful Times.” and “Is my CPAP a ventilator?”
We chose to invest in our team by offering an online money course to help them learn how to budget. Our team was also allowed to work from home, and we provided the resources they needed.
I am personally in awe over how our team responded in the coronavirus adversity. We believe in “patient for life” and we want to give them many “more days in their life.”
Lauri Leadley CCSH, RPSGT, is the founder and president of Valley Sleep Center, as well as a Clinical Sleep Educator. Battling rheumatoid arthritis as a young child inspired her to help others as an adult, so she began working as a respiratory therapist. After many years as a respiratory therapist, she launched an in-home medical testing service that found instant success. She quickly outgrew her home base and her current business, Valley Sleep Center, was born.
Melynn K. Wakeman
President and Designated Broker
Wakeman Integrity, LLC
Sector: Real Estate
As the founder and president of a woman-owned commercial real estate brokerage firm, I made the conscious decision to hire consultants to free up my time so I could focus on the things I do best: representing my clients and getting them the very best deal possible. I hired a marketing team to revamp my webpage to gain an entirely new avenue of clients by promoting services instead of going to door to door or cold calling. I freed up time by meeting my clients in virtual meetings instead of driving to a meeting at a restaurant. I hired a company to add virtual tours for all of my listings. I added Zoom calls to review potential properties with my clients. For training new associates, I added Microsoft Teams instead of in-person training.
I was able to double my production, making 2020 my best year in business. More importantly it allowed me to offer more of myself to my clients by being creating efficiencies and streamlining work-flow processes, in the end offering better services to my client.
Melynn is president and designated broker of Wakeman Integrity, LLC, which specializes in healthcare commercial real estate. She has realized success in the industry based on her vast and diverse healthcare business background, as well as her impeccable reputation. She is a well-respected commercial real estate sales professional, consultant, business developer and operations, with a Bachelor of Science in applied management from Grand Canyon University in Phoenix.
