Digital Makeover (How L’Oréal Put People First to Build a Beauty Tech Powerhouse) examines L’Oreal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover is perfect for anyone interested in business strategy, marketing or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership and digital strategies.
Digital Makeover (How L’Oréal Put People First to Build a Beauty Tech Powerhouse)
Béatrice Collin and Marie Taillard
Wiley
Available 2/24/2021
224 pages
$25
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