Traklight® Positioned for Continued Growth after Graduating from CEI Business Incubation Program

Center for Entrepreneurial Innovation Feb. 11, 2015

From earning impressive media visibility in Forbes and Entrepreneur Magazine to constantly reviewing and improving its proprietary software platform, Traklight proves that persistent focus can be the difference between success and failure for a startup company. The software-as-a-service (SaaS) company, which strives to help entrepreneurs and inventors identify, manage, monetize and protect their intangible assets, including intellectual property, recently became a graduate of the Center for Entrepreneurial Innovation (CEI). Traklight Founder and CEO Mary Juetten credits the Phoenix-based business incubator for introducing the company to key partners and helping it scale beyond her initial efforts. “Some of our most important connections came as a result of being located at CEI,” she said. “The support and expertise of the CEI team, particularly Jeff Saville and Greg Bullock, was a critical component of our success.”

Juetten has overseen dramatic accomplishments during her tenure at CEI, including becoming a national expert in the crowdfunding movement through its “Practice Safe Crowdfunding®” initiatives; contributing weekly to Forbes Magazine on IP and startups; garnering exposure in Success Magazine, Entrepreneur, Fast Company, VentureBeat and numerous other high-profile media outlets; and the development of a partnership program with LegalZoom, MyCorporation, WayFounder and others to help professional service providers better serve their entrepreneur and business clients.

Traklight has successfully raised $435,000 in angel funding, which assisted in its relocation efforts to a larger office space in Phoenix, and can still take advantage of CEI’s commercialization specialists and facility as needed. It has also grown to eight dedicated “trakers” on staff today, from just its founder two years ago. These are important milestones for CEI Executive Director Jeff Saville, given the incubator’s core mission of job creation. “To see one of our clients grow within these walls the way Traklight did demonstrates the impact we can have on our client companies,” he said. “But more than that, it shows how tenacious they were in building a valuable product, a skilled team, and a viable company.”

An initiative of the Maricopa Corporate College, the Center for Entrepreneurial Innovation is a community-based business incubator located on the campus of GateWay Community College in the heart of Discovery Triangle. With funding from the US Economic Development Administration, City of Phoenix and Maricopa Community College District, CEI provides targeted business services and proactive business support to create a systematic link between technology development, compelling markets and opportunities; entrepreneurial and managerial talent development; early stage capital sourcing; and education and training, interns, coaching and business counseling.

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