British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, recently opened a location in the East Valley, at the LA Fitness on Gilbert Road in Gilbert.
The brand operates with more than 37 years of experience. Everything is branded — including tables by the pool, changing tents, swim caps, rings, diapers, etc. The Gilbert location is also currently sponsoring Campo Verde Basketball team and will have a presence at upcoming local community events.
The business model is to partner with other businesses in the area to bring the concept to communities, in this case with LA Fitness. British Swim School operates within their pool system, and, by working with businesses in the area, is provided with exposure to a new customer base. This also helps increase British Swim School’s chances to approach a new customer base and create brand awareness.
What attracted me to this franchise was its commitment to water safety for children and adults; water safety here is important because, even being in a desert, everyone has access to pools and lakes.
British Swim School offers a two-step curriculum teaching children and adults of all ages — some as young as three months — water safety and survival skills, along with swimming skill development. The brand operates in nearly 200 schools in 20 states within the U.S., holds around 12,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.