Five new credit unions, including the first in the state of Oregon, have partnered with Scottsdale-based CU Realty Services to offer the HomeAdvantage® program to members. HomeAdvantage is a turnkey real estate marketing platform that helps credit unions attract and nurture home-buying members and close more purchase loans.
CU Realty Services is the largest real estate Credit Union Service Organization in the United States with more than 120 credit union partners in 24 states. Unitus Community Credit Union became the first credit union in the state of Oregon to implement HomeAdvantage.
CU Realty’s newest credit union partners are:
- Salal Credit Union (Seattle, WA) – 44,349 members, $749.97M in assets
- Unitus Community Credit Union (Portland, OR) – 99,225 members, $1.39B in assets
- Tucson Federal Credit Union (Tucson, AZ) – 65,950 members, $489.21M in assets
- The Police Credit Union (San Bruno, CA) – 41,578 members, $938.86M in assets
- LGE Community Credit Union (Marietta, GA) – 117,063 members, $1.46B in assets
The HomeAdvantage platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of real estate agents. When credit union members use HomeAdvantage to buy or sell a home, they qualify to earn cash-back bonuses at closing called Cash Rewards. The average savings equals $1,600 per transaction. CU Realty has given back nearly $50 million in HomeAdvantage Cash Rewards to both buyers and sellers during the program’s lifetime.
On average, when credit unions use HomeAdvantage, they increase their loan volume by more than 40 percent and reach pull-through rates of 84 percent.
“As we celebrate CU Realty Services’ 20th anniversary, it is an honor to welcome these new credit unions into our family of partners, which includes credit unions we’ve worked with since the beginning,” said Mike Corn, president and CEO of CU Realty Services. “Our core mission has always been to make the home-buying process easier and more affordable for credit union members. We are excited to offer HomeAdvantage features and Cash Rewards to nearly 370,000 new members.”
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. The CUSO works with more than 120 credit unions and mortgage CUSOs in 24 states to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents and qualify to earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans.