As the Internet has increasingly become more social, the value of individual reputations has risen and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. Klein’s book points to the importance of data in becoming a success.
Joshua Klein
$28
Palgrave Macmillan
On shelves and online
