New Real Estate Brokerage Plans to Make Selling a Home as Easy as Booking a Room

Rick McCartney

Homeowners in Phoenix have more options now when it comes to selling their homes, thanks to a new kind of real estate brokerage that aims to make selling a home as simple and convenient as booking a hotel room online.

The Offer Company was created as a new kind of real estate brokerage that offers homeowners the option of selling in the traditional way, by listing with an agent, or more quickly, by letting investors bid on their property.

Launched in mid-February, the company’s built-in technology makes it a perfect match for today’s consumers, who are less likely to want strangers walking through their home as part of the selling process and more likely to want to conduct business digitally.

All the offers, all in one place
While homeowners have long had the ability to reach out to potential investors, the process can be cumbersome, with the potential seller searching online for real estate investor sites and uploading data and photos again and again, then trying to sift through responses to make comparisons.

The Offer Company makes it easy, enabling homeowners to upload information about their properties just one time, then sit back and wait for the offers to come to them, all within 24 hours. The company’s technology makes it stress-free for homeowners to review all their offers in one place and make a decision whether to sell to the highest one—or not. They’re under no obligation to accept a bid.

“We’re about giving customers a choice. No one else is doing this right now for real estate,” says Chris Brown, co-founder of The Offer Company. “We’re also not dependent on just one investor. We work with a broad portfolio of home buyers, from nationally recognized names to small, individual investors. Not only do homeowners enjoy convenience with our system, but they’re able to get their property in front of a variety of potential buyers.”

But the choices don’t stop there.

More choice, less stress
While some homeowners may be interested in the speed of the deal, others are looking to get top dollar when they sell their home. For those who want the highest price out of the market, there’s the opportunity to list with an experienced Offer Company agent. In addition to multiple offers from investors, The Offer Company provides homeowners with a digital listing presentation, along with their cash offers. Homeowners receive an expert opinion of what their house is likely to bring if they decide to list.

Thanks to The Offer Company’s proprietary technology, even the traditional process for listing and selling a home is given a tech makeover. Sellers and buyers can give and receive offers completely online, review and sign documents, and track the progress of their transaction, all on The Offer Company’s customized site. Buyers can even use it to get prequalified.

The site also provides actual case studies that show how The Offer Company’s formula for selling homes has proven successful in getting properties sold quickly and for top dollar. “We felt it was important not to stop at just telling homeowners what we’re going to do. We want to show our proven track record of selling homes for the maximum amount of money in the fewest number of days,” says Brown.

The Offer Company’s tailored marketing strategy utilizes peer networking and social media marketing as part of its robust digital marketing program, as well as virtual tours and open houses designed to showcase homes and garner the highest possible selling price.

Easy as booking a room
Because the brokerage was created to weather all types of challenges in the real estate market, The Offer Company site is equipped to enable sellers and buyers options for contactless real estate, including live video tours and virtual open houses, that can take them from start to finish.

Its technology is a welcome solution to homeowners and buyers alike who are working their way through the sale or purchase of a home in the “new normal.”

But while its high-tech approach to real estate may be particularly welcome during a pandemic, a growing segment of buyers and sellers were already yearning for a way to make real estate transactions more streamlined—and more accessible from their smartphones. Consumers have grown increasingly accustomed to completing all kinds of transactions online, whether it’s to book a hotel room,  buy a car or order up dinner. The Offer Company takes the best features of those models and brings them to real estate.

That’s not to say The Offer Company is lacking in the human factor. In yet another strategy that sets it apart from other brokerages, the company is limiting itself to only 119 agents in Phoenix, all hand-selected and considered the best agents in the business.

That’s one agent for each of the 119 market areas The Offer Company has identified in the Phoenix area. The brokerage believes that having only one expert in each targeted market is an advantage for the consumer, who can be assured when they enlist the help of an Offer Company agent, whether to buy or sell, they’re getting a truly dedicated local expert, someone who is completely focused on their neighborhoods and knows the data and the culture inside and out.

“We set out to create a new kind of brokerage,” Brown concludes. “One that preserves a few of the proven elements of traditional brokerages—like local expertise—but then partners it with the technology and tools that deliver a full slate of options today’s consumers have come to expect. People are increasingly turning to the internet to do business. So, I had to ask—why not real estate?”

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