Mobile Fitness Franchise Takes On the Fitness Market

by Ray Reichard

Big-box gyms are the flavor du jour in Phoenix and Scottsdale, with more and more locations popping up, but mobile fitness franchise GYMGUYZ believes the time is ripe to claim its corner in the market.

Data consistently shows that today’s consumers are more educated about health and wellness. They understand that by eating healthily and exercising regularly, they will live longer and better lives. That said, while people looking to get fit sign up for gym memberships with the best of intentions, the truth is they don’t go as often as they want or even should. As a mobile fitness brand, GYMGUYZ adapts to these consumers’ lifestyles by eliminating the need for a customer to drive anywhere. Expert coaches bring the gym directly to the client’s front door, utilizing a fleet of red vans each carrying more than 365 pieces of equipment.

Phoenix and Scottsdale have diverse populations who are eager for fitness options, particularly in the 65-and-older demographic. According to the U.S. Census Bureau, Phoenix has a population of more than 1.6 million as of July 2018, 10 percent of which is 65 and older, and Scottsdale has an overall population of more than 255,000, with 23 percent of that in the 65-and-older category. GYMGUYZ can provide these individuals with the opportunity to get fit and stay active in the comfort and convenience of their own homes.

To serve this market, GYMGUYZ is currently seeking franchisees who will help the brand meet its goal of opening 18 to 20 territories across the Phoenix and Scottsdale markets. Since a GYMGUYZ franchise does not require a brick-and-mortar location, franchisees do not need to worry about the expensive real estate in Phoenix and Scottsdale. They can enjoy a flexible opportunity and tailor programs to their individual clients’ needs.

Since beginning franchising in 2014, the brand’s growth has exploded 1,700 percent. Now with nearly 200 locations internationally, including the United States, United Kingdom and Canada, GYMGUYZ is the fastest-growing fitness concept in the U.S., with plans to open another 100-plus locations globally in the coming year.

By offering a unique consumer service and a dynamic franchise opportunity, GYMGUYZ is ready to get in on the health and wellness segment and take Phoenix and Scottsdale by storm. Big-box gyms may be a current trend, but convenience and accountability is the name of the game at GYMGUYZ.

Ray Reichard is vice president of franchise development for GYMGUYZ.

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