Martz Parsons, a top-ranked, full-service advertising and public relations agency based in Scottsdale, won 11 awards in various categories at the 2015 Phoenix ADDY Awards. The ADDY Awards are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local American Advertising Federation (AAF) competitions. The mission of the ADDY Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
The agency, building on two silver awards from 2014, earned a gold award in the category of Social Digital Advertising: Campaign for Armored Nutshellz, a company that makes patented space-age, ballistic composite athletic cup protectors, with a hilarious and daring entry titled “Protect Your Equipment.”
Martz Parsons also took home seven silver awards for Armored Nutshellz for the entry titled “Protect your Equipment” in the categories of Collateral Materials: Single (three silver); Collateral Materials: Campaign (one silver); and Digital Advertising: Single Platform Consumer (three silver).
The agency also won two silver and one bronze award for the Valley of the Sun YMCA for the entry titled “2014 Valley of the Sun YMCA Website” in the categories of Digital Advertising: Products (two silver) and Elements of Advertising: Responsive Design (one bronze).
“We were ecstatic with our two silver awards last year and we are even more proud to have followed up with 11 awards at this year’s ADDYs,” said Patrick Kelley, chief creative officer at Martz Parsons. “We strive to produce high-level work that elevates our clients’ brands, and the recognition is a reflection upon the hard work and creative excellence that our team puts forth. The awards solidify our agency’s growth into a major player in the regional and national markets.”
The Scottsdale agency will move on to compete in the upcoming Regional AAF Award Competition that showcases work from organizations in Arizona, Wyoming, Colorado, Utah and New Mexico. The winners will advance to the national competition taking place on June 13.
Martz Parsons has more than doubled since being purchased in 2013 by founder and former GoDaddy CEO Bob Parsons. The agency hired David Richardson as the Chief Digital Officer, and Patrick Kelley as the Chief Creative Officer. Richardson has more than 30 years of agency experience, many spent creating and hosting websites for large, national clients like NASCAR, Pulte Homes, The Dial Corp. and Arizona Diamondbacks. Kelley has 20-plus years of marquee agency experience and has worked at several of the top creative shops in the world on brands that run the gamut from Xerox Corporation to Burger King and General Motors.