Healthier-Snack Market

by RaeAnne Marsh 

A void in the snack market?! Yes, and local snack manufacturer Lehi Valley Trading Company is stepping into that space with Snackworthy®, its new product line of healthier options — aimed at a market segment whose overall buying power, observes Lehi Chief Sales Officer Howard Kaufman, is estimated to now be surpassing that of the baby boomers. “The millennial market is estimated at 100 million consumers, and they tend to look for great quality and great value.”

Snackworthy’s wide variety of high-quality snack items includes many of the top snack categories regularly purchased by millennials, as identified by the company’s Millennial Research and also based on Lehi’s best sellers. The extensive assortment includes nuts and seeds, dried fruit, candy, chocolate, popcorn, granola/snacks and trail mix.

Lehi’s decision to modify its approach to product innovation “was driven by a list of 101 unworthy ingredients commonly found in a lot of snack food,” Kaufman says, citing artificial sweeteners as one example. Committed to a “clean line of snacks,” Lehi is focused on creating new products that, says Kaufman, “taste great and are better for you.”

The family-owned company, grown over 30 years from its roots as farm stands in the citrus fields of Mesa’s Lehi Valley, is, according to Kaufman, “one of the early adopters to recognize this trend and is in the process of further supporting it.”

It is also on track to achieve an SQF Level 2 certification — considered the gold standard in the industry, and one that, according to Kaufman, not many achieve — which is an audited substantiation that the company is following best practices in food safety and preparation.

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