The insurance industry needs help, lots of help. By 2028, it’s predicted that we’ll have 450,000 open positions.
At MJ Insurance, our goal is to target young professionals and highlight the incredible career opportunities we offer. But why weren’t young people interested, not even a little? They didn’t see insurance as a career. Ouch, that hurt. Here’s what we knew: With a little work, more community engagement and focused efforts, we could right the ship.
Engagement Matters
It’s simple — happy employees provide better customer service, boosting retention rates, long-term success and profitability. We put our purpose in writing and made a commitment to delivering: MJ exists to inspire the success, fulfillment and well-being of each person we serve — our associates and their families, business partners, clients and our community.
Results Worth Believing
We actively work every day to follow our core values: We offer education opportunities to every client and employee. Including InspireYOU, a client education series that generates discussion, and MJ YOUniversity, a personal and professional employee development program. MJ employees select the community organizations where we focus our efforts, providing financial support and volunteer time off. And we provide an engaging employee experience, offering workplace flexibility, consumer grade technology and offices that support collaboration.
The Industry Sell
When selling one’s agency as a great place to work, it’s important to discuss the industry, too.
We need be loud and proud that college risk management majors traditionally enjoy 100-percent employment rates following graduation. MJ has a remarkable range of interests and talent sets for every personality, whether competitive, nurturing, analytical or creative.
As an industry, we should be proud of helping people in their times of need. At MJ, we share our dedication to protecting our client’s life’s work and improving and extending the lives of those we serve.
Turn Up the Volume
Graduates have simply overlooked our industry, not because we have a poor story to tell because we haven’t been telling it. It turns out they’re intrigued by the opportunity — once they hear it. It’s time to turn up the volume. Our industry’s future is at stake.
Jon Loftin is president and COO of MJ Insurance, which has offices in Phoenix and Indianapolis.
