New Year’s Resolutions — What is a business best practice you plan to continue, modify or implement in your business this year?
Rowlan Hill
Owner
Blue Leaf Estate Auctions
Sector: Auctions
The use of social media and online advertising has proved to be the most effective way of reaching new customers and clients and utilizing this technology can do wonders for a company’s brand. We want to embrace all of the capabilities of advertising that the Internet has to offer, especially in an industry where several online auction companies are emerging. Some sophisticated features that keep Blue Leaf ahead of the game and capture new leads include automating processing, pixel tracking and analyzing data.
With our company being an alive and in-person business, we are continuously tuning our online outreach to attract buyers to come out and enjoy a live auction. By listing the advantages our business has to offer compared to other companies (for example, the socialization and instant gratification aspect of live auctions), we have been able to rise to the top of our industry. Needless to say, this would not have been possible without effective online marketing, as well as a strong social media presence.
With more than 30 years of experience in the industry, Rowlan Hill is a self-taught master auctioneer who is just as comfortable selling fine art at a black-tie affair as he is selling horses in Wranglers. Unique in his field, Hill is among a minuscule number of black auctioneers in the white-dominated profession and is the only African American in North America to hold champion auctioneer status.
Gregory Lawary
Founder and Owner
Definitive Entertainment, LLC
Sector: Electronics
When starting a home theater or total automation project for your home or business, it is a best practice to have a budget. As a rule, we like to make sure the client has a budget before the project consultation. Having a budget actually helps to focus the audio/video technician on the fundamentals when laying out a plan for the client’s system. It also helps to eliminate unnecessary equipment, labor and programming.
Putting a budget together is not as hard as most people believe. Most clients know what they would like the system to do for them but do not know the costs of what it takes to implement and control it. But they do know how much they don’t want to spend! That is where we recommend our clients start, while keeping in mind, of course, that the larger the budget, the better the sound and picture quality and the more their new system will be able to do for them.
Leaving a management position at a thriving consumer electronics company, Gregory Lawary established Definitive Entertainment in 2003. DE is a licensed, bonded and insured independent company specializing in entertainment and security systems, entry access and digital signage for home and business.
Natalie Marston-Salem
Co-Founder and Co-Owner
Fountain Hills Recovery
Sector: Healthcare
At Fountain Hills Recovery, we have extremely high standards for client care. As a treatment facility specializing in drug and alcohol addiction recovery, we provide specialized treatment on a highly personal level. It’s important to us as a family-owned organization to develop meaningful relationships with our clients and their families and be a source of support throughout the entire recovery process.
In 2019, our goal is to continually lead by example in raising the standard of care for addiction treatment in Arizona and across the United States. As a testament to our unwavering commitment to providing our clientele with the finest private luxury rehab treatment possible, Fountain Hills Recovery recently earned LegitScript Certification, which recognizes the facility among the nation’s leading addiction treatment centers.
Natalie Marston-Salem, with husband and co-founder John Salem, began Fountain Hills Recovery in 2016 to honor the memory of her father. Overseeing every aspect of operations from community outreach to clinical programs to the residential quality of life for patients, the two share a commitment to a hands-on approach in aiding the active recovery of FHR patients.
