During its 20-year history, Lapels Dry Cleaning has pioneered an eco-friendly dry cleaning experience. The partnership agreement with GreenEarth®, the dry cleaning industry’s only nontoxic
cleaning alternative, is the latest evolution of that experience, and Jeff Kline recently converted his Gilbert and Chandler franchise locations to the GreenEarth process.
For most Lapels Dry Cleaning plants, converting to GreenEarth requires an equipment upgrade to accommodate the detergent. That requires an investment in the neighborhood of $10,000. “Lapels Dry Cleaning made a commitment to bring an environmentally friendly method of dry cleaning to the communities it serves. You simply don’t get more environmentally friendlier than GreenEarth,” says Jeff Kline. “GreenEarth is virtually odorless. So, no matter how challenging the dry cleaning job, clothes will come back smelling like a beautiful day with no detergent smell lingering.”
GreenEarth is made from 100-percent pure D5 liquid silicone, which is a by-product of sand and is safe for people and the environment. Its low surface tension allows it to gently penetrate fabric fibers and carry away dirt in a way that is gentle on fabric, making it a safe, effective way to clean even the most delicate garments. Unlike many other cleaning methods, GreenEarth won’t cause shrinkage, colors stay bright and clear, and clothes stay newer looking longer; using this method, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in its process.