The result of extensive international research with multinationals, governments and nonprofits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced “design thinking” as a fresh approach to a fundamental problem, author David Dunne challenges many of the wild claims that have been made for design thinking while exploring how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences.
Design Thinking at Work: How Innovative Organizations are Embracing Design
David Dunne
Rotman-UTP Publishing
Available: 11/24/ 2018
232 pages
$32.02
