Dating Concierge Business

by RaeAnne Marsh

Customized dates as a business? That was Dana Lam and Martin Kupper’s idea back in 2017 when they founded their company recently rebranded as Surprise Date Challenge. Based in Phoenix, Surprise Date Challenge helps couples enhance romance and connection through date concierge services. Owners and real-life couple Lam and Kupper create customized, unique date activities that help those in relationships improve their communication and connection, and ignite or reignite “the spark.” Leading people to be intentional about their romance, they challenge couples to be the happiest couple they know by planning one surprise date for each other monthly. Lam and Kupper communicate with the couples to learn what types of activities interest them and then come up with ideas based on what they feel will best fit the couple, providing the programs and resources to help their clients succeed.

Inspired from the creative and unconventional dates Kupper planned for the two of them, Lam envisioned how to take the idea to the next level by engaging 10 couples to take the Surprise Date Challenge for 90 days. The results revealed a deep need and desire for couples to enhance their connection and affinity for each other, and Lam and Kupper developed a straightforward solution for that with their idea.

A challenge for the new company has been strategic growth and pursuing all avenues to get the message and branding into the marketplace. Lam and Kupper recently released their book The Surprise Date Challenge: Be the Happiest Couple You Know, to which Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, provided a glowing testimonial. And they have a new book in the works, The Surprise Date Challenge for Generation X, for which they are soliciting “best dates” from couples around the country in which at least one is 38 to 53 years of age.

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