Solving complex problems and selling their solutions is critical for personal and organizational success. However, it doesn’t come naturally and most of us haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.
How can we do it better?
Cracked it!: How to solve big problems and sell solutions like top strategy consultants
Bernard Garrette, Corey Phelps and Olivier Sibony
Palgrave Macmillan
Available: 7/3/2018
293 pages
$30
