This year marks the 10-year anniversary of Cox Communications Arizona celebrating various Latino leaders in the Phoenix community. Today, Cox announced a partnership with Telemundo television, La Voz newspaper, ArizonaLatinos.com online publication and La Campesina radio to showcase these local community leaders and an outstanding Cox employee for their tireless commitment to helping various Phoenix local communities.
The Hispanic Heritage Month multi-media campaign includes a series of 30-second public service announcements highlighting outstanding Hispanic leaders and a Cox employee in Phoenix. The PSAs will rotate on Cox channels from mid-September through mid-October. With the help of Cox media partners, honorees’ stories will also appear on the pages of La Voz newspaper, online at ArizonaLatinos.com, be seen on Telemundo TV, and heard on radio spots through La Campesina radio.
Over the past 10 years, Cox has honored various Hispanic leaders who not only have demonstrated outstanding efforts to better their community but also have strengthened it. Some of the past honorees included over the 10 years have been Daniel Valenzuela, Phoenix Councilman; Patricia Garcia Duarte, president and CEO of Neighborhood Housing Services of Phoenix; Anna Tovar, State Representative for District 19; and Marcelino Quiñonez, program coordinator of Arizona Latino Arts & Cultural Center. The various leaders honored have shown a vast array of diversity in which all aspects of the Phoenix community are being served with greatness.
“We have had the pleasure of honoring extraordinary Latino community leaders in Arizona over the past 10 years,” said John Wolfe, senior vice president and general manager of Cox, Southwest. “This year is no exception. Our 10th year honorees’ commitment shines bright. We hope that all the great work that these individuals do for our community inspires others to do wonderful things and we will continue to celebrate their stories for many more years to come during Hispanic Heritage Month.”
The 2014 honorees featured in the campaign include:
A nine-year veteran of Radio Campesina, Bill Barquin began working at Radio Campesina as an account executive and sales manager for the network’s highly successful KNAI Phoenix station for more than five years, before becoming the radio network’s chief operating officer in 2009. As the network COO, Barquin oversees management and staff coordination of programming, engineering, satellite, IT, administration activities and all local stations under the Radio Campesina Network.
Laura Gonzalez-Malerva is a postdoctoral researcher at Arizona State University’s Virginia G. Piper Center for Personalized Diagnostics. She is charge of project management that specializes in breast cancer research. Also, Gonzalez-Malerva assists the principal investigator in the development and execution of scientific proposals through out the center. She also developed a series of cells that are sensitive and resistance to drugs, which have been distributed to several labs around the world.
Dr. Cardenas trains at Barrow Neurological Institute in the Department of Child Neurology. He participates in advocacy training focused on pediatric traumatic brain and spinal cord injury, including the Palatucci Advocacy Leadership Forum, sponsored by the American Academy of Neurology. For the past 15 years, he has volunteered for Special Olympics in Arizona. Governor Janet Napolitano appointed Dr. Cardenas to her Advisory Council on Spinal and Head Injuries, which provides services and support for individuals with spinal cord and traumatic brain injuries. Dr. Cardenas is committed to the care, treatment, and prevention of traumatic brain and spinal cord injury in children
Gaby Cardenas- Cox Employee
Gaby Cardenas is the business development consultant at Cox Media. She leads the company’s marketing and branding strategies for both the Hispanic and general markets. She served as general manager for Azteca America, a local Spanish- language televisions station before her time at Cox.