Healthcare is evolving rapidly, and MD Home Health is staying ahead by embracing an omnichannel approach to care. Key factors motivated us to make this shift, ranging from the increasing demand for home-based healthcare due to a growing population of seniors aging in place to rising patient expectations. Patients are now healthcare consumers who seek more convenient, flexible options for accessing care. As healthcare becomes more consumer-focused and the population ages, this transformation is essential for delivering high-quality care that enhances outcomes, reduces costs and improves patient experiences.
Why Omnichannel Care?
The U.S. healthcare landscape is changing dramatically. By 2035, 26% of the U.S. population is projected to be over 65, and 95% of seniors will manage at least one chronic condition. This demographic shift presents challenges to the existing healthcare infrastructure, requiring more cost-effective, patient-centric care options. In addition, experts predict that by 2035, up to 50% of healthcare services will be delivered in the home, including models that bring hospital-level care directly to patients.
These trends have driven us to pivot from a traditional home health agency to an omnichannel healthcare services organization. So, what exactly is omnichannel? It’s a concept borrowed from retail, entertainment and other industries, where consumers can access services and make purchases however, whenever and wherever they prefer. For MD Home Health, that means offering not only home health care but also in-clinic services, virtual care, Remote Patient Monitoring, house calls and hospice services. This transformation ensures we’re ready to meet the evolving healthcare needs of Phoenicians by providing accessible, high-quality care across multiple channels.
Virtual care is one of the components of our omnichannel approach, and it has grown in popularity since the pandemic. Patients are seeking greater convenience in how they access healthcare — whether for routine checkups, chronic condition management or immediate concerns. Our virtual care platform, developed in partnership with Healow, meets this demand by offering secure and efficient access to care from the comfort of home.
We also offer in-clinic services for hands-on care when a patient wants to see a doctor or nurse practitioner in person.
At MD Home Health, we’re excited to bring back the house call — offering both in-person and virtual options. Using MedWand technology, our providers can conduct remote house calls with clinical-grade data such as body temperature; ECG/EKG readings; and high-definition imaging of the throat, ears and more. For patients who need assistance with the MedWand, we provide medical assistants to support their care.
This modern version of the house call fits seamlessly into our omnichannel approach, offering care for patients who face mobility or transportation challenges, or prefer to avoid clinical settings. It’s an important part of our commitment to delivering care wherever patients feel most comfortable.
Remote Patient Monitoring is another essential part of our omnichannel model. It allows our providers to continuously track patients’ health in real-time. RPM is offered to home health clients and monitors key vital signs such as blood pressure, heart rate, blood sugar and oxygen levels, enabling our healthcare team to detect potential issues before they escalate.
For patients managing chronic conditions, RPM provides a reliable way to stay connected with their healthcare team while remaining at home. It’s a game-changer for reducing hospital visits and supporting better health and independence.
Our transformation not only prepares us to meet the growing demands of the aging population of Phoenix and Arizona — where 17% of the state’s residents are already seniors — but also aligns with broader healthcare industry goals of improving care quality, reducing costs and making healthcare more accessible for all.
The future of healthcare is omnichannel, and we’re proud to be at the forefront of this exciting shift.
 David P. Tusa is CEO of MD Home Health. |
