Why This Is a Great Time to Start a Small Business

by David DeLorenzo

Since the onset of the pandemic, the world has changed dramatically in so many ways. Thousands of people have struggled with their health and the loss of loved ones and others have lost their jobs or businesses due to COVID-19. There’s no denying there have been some very real struggles in nearly every facet of what we once knew as “normal” life. However, I’m one to look on the bright side (despite my own personal bout with the virus and the fact that it threatened to destroy my business, which is heavily reliant on the hospitality industry that has been devastated in just a few short months). Because of my positive attitude, I tend to see the good that has come out of this pandemic. Besides bringing people together (while still at a social distance!) in new ways, there are many companies and entire industries that are now thriving. For those who have been impacted by the pandemic and are looking for a new start, this is actually a great time to start a small business. Here’s why:

My biggest argument to “why” is simply: Why not? There may never be a “perfect” time to start a business (or have a baby or buy a house, etc.) and time is something we aren’t guaranteed. Those who are looking to find happiness in their professional lives have nothing to lose by choosing a career path based upon doing what they love to day in and day out. I believe that people can create their own experiences and make a living by being happy — and the money will come if they’re truly doing what they love. People are naturally attracted to people with passion, and if you believe in what you do, others will, too.


It’s also important to tune out negativity and instead focus on being positive. There is a lot of “doom and gloom” out there, but there are also other energies out there that are positive and want to work with similar positive people. Focus on forging those connections and business relationships. Even when things get difficult, it’s important to remain positive and not give up. During difficult times, remember that no one is immune to adversity. We all have struggles and challenges. The real test comes with how well we are able to face those challenges and overcome them. It isn’t always easy, but it’s always worth it.


Of course, there are a lot of steps between wanting to do something because you love it and building a viable business surrounding it. But there is opportunity everywhere. Especially in these times, entrepreneurs are using creative solutions to build a business. Considering the impact of COVID-19, look for the voids that need to be filled, what consumers need most of right now, and use some out-of-the-box innovation to combine what you love with a solution to that need.

Promotion and Connectivity

In keeping with that aforementioned positive attitude, think big! Founding a small business does not mean “small” thinking or “small” revenue. Creation is one of the greatest gifts we have been given. We can all create something that make us happy and brings value to others — that is how most successful small businesses run. People need connectivity and a personal touch more than ever; small businesses that are able to provide those things can achieve success despite these times.

Starting a new professional path can be a daunting at any time, let alone in the midst of a pandemic. However, there is no time like the present to take control of your life and create a business doing what you love. There is truly no match to the happiness that following your dreams can create.

A graduate of Arizona State University, David DeLorenzo began his professional career at his (then) dream job at Warner Bros. in L.A. while also running his own marketing company that promoted artists and bands. He eventually moved on to working for this father’s insurance company, where his true passion for the restaurant and hospitality industry led him to develop his own niche within the insurance profession. He created the Bar and Restaurant Insurance division of The Ambassador Group, his father’s company that he later purchased in 2009.

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